Services

Glydways

Service.
Brand Strategy and Creative Production
Location
San Francisco
Client
Glydways

Project Objective

Glydways is an autonomous vehicle company that is aiming to solve the problems the United States currently faces with public transportation. Equipped with cutting-edge technology, Glydways is aiming to cut through the noise of the autonomous vehicle space and compete with legacy companies for government project grants and private investment funding.

Solution

The work completed became the foundation for an event in California’s capital building with a companion website and press outreach that impacted several contracts and projects in consideration phases. Sourcing and managing event production companies that facilitated the in-person event as well as managing the event collateral asset creation and production from internal design teams. 

In tandem with the live event, the production of leadership team video interviews, a huge library of product photography and a product experience video with diverse talent at the Glydways demonstration facility. These assets provided much needed new, high-quality materials for press, proposals and a new website design that were developed in the following weeks. Other works completed include on-site video production management, casting, sourcing specialized automotive professional video production team, creation of project briefs, and coordination of the talent.

Outcome

As a result of the work completed, Glydways has since won the contract with the San Jose City Council for the San Jose Airport transportation system project beating out 20 other companies, including the Boring Company. The focus now for the company is to increase the capabilities of the autonomous car technology and focusing on securing more government contracts.

Work Completed 

  • Manifesto Video Production
  • Interview Video Production
  • Photography Production
  • Website Strategy, UX/UI Design and Development
  • Event Collateral Production

Works Brilliance

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